How do you turn a capsule into a complete brand identity?

Nutrition packaging design transforms product identity when executed with precision and strategic thinking. Visual Brain Gravity created Qme’s complete nutrition packaging design system, turning a simple capsule form into comprehensive visual identity for their supplement products.

Client: Qme

The concept.

Qme needed an identity for their high-quality nutrition products. The challenge was creating something that felt pure, scientific, and trustworthy. We found the answer in the product itself—the capsule became everything.

The capsule system.

One shape. Multiple functions. The capsule works as logo, package design, and brand name holder. Clean typography sits inside the form. The system scales from business cards to product packaging without losing impact.

Outcome.

Qme launched with immediate brand recognition. The capsule system created instant shelf presence and medical credibility.

Brand identity · Logo design · Package design · Visual system · Typography

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Copyright © 2004 ⸻ 2026. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

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