How do you elevate a traditional pumpkin seed oil to luxury status?

The Red Dot winner, a premium packaging design expertise elevated Kocbek’s four-generation pumpkin seed oil craft into luxury “Green Gold.” Our premium packaging design approach transformed traditional artisanal quality into sophisticated market positioning for discerning gourmet customers.

Client: Kocbek

The heritage.

Four generations of Kocbek family have been producing pumpkin seed oil since 1929. The hand-made process never changed, respecting tradition completely. But they needed to reach high-end customers who would appreciate this craftsmanship.

The identity.

We positioned the oil as “Green Gold” — liquid treasure from nature. Clean typography and elegant packaging reflected the purity of the product. The visual language emphasized the rare, precious nature of this single-variety oil.