How do you brand a longboard company that celebrates Slovenia’s second dimension?
Longboard brand design for Dimension Two required capturing Slovenia’s alpine culture in visual form. We developed a complete longboard brand design system that translates their “second dimension” philosophy into distinctive visual language.
Client: Dimension Two
The concept.
DTWO needed an identity that captured their philosophy of the “second dimension” — stepping outside conventional paths. The challenge was translating their love for Slovenia’s alpine landscapes and alternative longboard culture into a cohesive brand. The solution centered on embracing the duality of their craft and geography.
The visual system.
We developed a mark that plays with dimensional shifts and alpine typography. The identity system uses clean geometry contrasted with organic wood textures. Typography reflects the precision of craftsmanship while maintaining the relaxed spirit of longboard culture.
Outcome.
DTWO launched with a distinctive presence in Slovenia’s alternative sports scene. The brand successfully communicated their artisanal approach and alpine heritage to longboard enthusiasts.
Brand identity · Logo design · Typography · Packaging · Photography direction
WE ARE BECAUSE WE WANT TO BE.
THE SIMPLE LOVE.
YOUR SECOND DIMENSION.
THE ONE THAT STEPS OUTSIDE.
LONGBOARDS.
Our longboards are carefully crafted from layers of fine beech wood (Fagus sylvatica) grown on the sunny side of the Alps. The mother of Slovenian woods is a tough and wear-resistant timber. Carefully prepared and shaped into a longboard. Bringing out the very best features of its growth history. We, a nation of tree huggers, are living in heart of the greenest place in Europe. And we are thankful for what nature can give us so we can give it back with the same gratitude.
