How do you make a cultural subscription program feel like a fresh storm of creativity?

Cultural identity design projects demand deep understanding of audience engagement and brand storytelling. Visual Brain Gravity developed a dynamic storm concept for KUL Abonma’s 2023 season, transforming their cultural identity design into an energetic visual system that captures Ljubljana’s vibrant cultural renaissance.

Client: KUL Abonma

The brief.

KUL Abonma needed a visual identity for their 2023 season that would capture the energy of returning to live cultural events. The challenge was creating excitement around a subscription program spanning multiple Ljubljana cultural institutions. The concept centered on the idea of a “fresh storm of culture” hitting the streets.

The visual storm.

We created a dynamic system built around swirling, energetic forms that suggest movement and cultural abundance. Bold typography cuts through colorful, storm-like graphics that feel both contemporary and artistic. The identity works across street advertising, digital platforms, and print materials with consistent energy.

Outcome.

The campaign successfully positioned KUL Abonma as an exciting cultural gateway for Ljubljana residents. The storm metaphor resonated with audiences eager to dive back into live cultural experiences.

Visual identity · Campaign materials · Street advertising · Digital assets · Print collateral