Currently, there are 73 topics that are an ongoing exploration of short, one-minute essays and monologues about design and things connected to it. They are far from perfect. The idea is to improve and constantly update even the written one; since I am not a writer, I hope they will mature with age.
If You Were Ever a Developer, This Is Your Time to Return
Developer returning to programming opportunities have transformed dramatically in recent years. The gap between creative thinking and technical execution has narrowed, making it the perfect time for former developers to re-engage with code.
What Does a Branding Agency Actually Do?
Branding agency strategy process begins long before any designer touches a computer. Most companies miss this crucial phase, jumping straight to visuals when the real branding agency strategy process should start with fundamental questions about positioning and purpose.
Logo Design vs Brand Identity: What’s the Difference?
Logo vs brand identity represents the most misunderstood concept in design. Companies consistently ask for logos when they desperately need systematic brand identity solutions that scale beyond simple recognition.
How Much Does Branding Cost?
Branding cost conversations focus on upfront investment, but miss the real expense. Branding cost becomes exponential when unclear identity creates friction in every sales conversation and marketing effort.
How to Choose a Branding Studio in Slovenia
Branding strategy before design is what separates reactive work from intentional communication. Most companies treat branding as an afterthought—something applied after everything exists. But effective branding strategy before design creates the structural foundation that determines what you say, how you say it, and why it matters.
Why Making by Hand Still Matters in the Age of AI
Handmade design process preserves humanity in an increasingly automated world. While AI generates endless variations with digital precision, the handmade design process introduces imperfection that creates character and emotional depth that perfection cannot achieve.
How to Rebrand Without Losing Your Audience
Rebranding without losing audience is the ultimate balancing act between progress and preservation. Most brands fail because they prioritize dramatic change over strategic evolution, forgetting that their existing audience chose them for specific reasons that shouldn't be discarded.
Why Branding and Web Design Must Be Aligned
Branding web design alignment determines whether your digital presence creates confusion or clarity for users. When branding strategy and web development work as integrated disciplines rather than separate efforts, they reinforce your brand's promise at every touchpoint. This alignment becomes the foundation for building trust and driving meaningful engagement.
Branding Agency vs Logo Designer: Understanding the Difference
Branding agency vs logo designer decisions often come down to budget, but that's the wrong approach. The real question is whether your business needs an isolated visual mark or a comprehensive identity system that supports long-term growth and consistency.
You Can’t Win in It All
Design client rejection stings differently than other professional disappointments. When clients walk away from work that would truly serve them long-term, it exposes the gap between design instinct and client comprehension. This misunderstanding, though painful, offers unexpected clarity about the nature of creative work.
First You Learn Than You Earn
Design learning process extends far beyond technical proficiency with software and tools. The journey from novice to skilled designer requires developing your ability to observe, absorb, and make informed creative decisions through continuous practice.
Trends burn bright, but they burn fast.
Timeless design vs trends represents the fundamental choice every brand faces: chase what's fashionable today or build something that endures. When visual identity relies on current trends, it inherits their expiration date, creating a cycle where timeless design vs trends becomes a matter of strategic survival.
Hell Yes
Craftsman approach design shapes how we think about creative work and client relationships. This philosophy, rooted in patience and pride, reveals why the craftsman approach design mentality creates better outcomes than pure profit-driven thinking.
The Worst Kind of Project
Unrealized design projects represent every designer's nightmare scenario. When concepts never launch despite strong vision and clear potential, the frustration cuts deeper than any failed pitch or rejected idea.
Time
Creative experience trap affects every designer who's mastered their craft. The paradox of expertise is that the more you know, the easier it becomes to rely on familiar solutions rather than venture into unknown creative territory.
The Currency of Respect
Payment respect in design isn't just about money—it's about professional relationships built on trust and acknowledgment. When clients honor payment schedules, they demonstrate the kind of payment respect in design that separates true partnerships from transactional encounters.
The Gap
Mid-level designers disappearing from the industry represents more than workforce evolution—it signals a fundamental crisis. The gap between junior and senior talent continues widening as mid-level designers who bridge experience with accessibility become extinct.
Do What You Don’t Know
Creative fear in design isn't something to avoid—it's proof you're creating rather than repeating. When designers hide behind familiar techniques, they sacrifice the unpredictable energy that makes work truly alive. Creative fear becomes the compass pointing toward ideas that move people.
How to Be a Real Designer
Authentic design relationships form the foundation of every meaningful brand project. When designers prioritize listening over creating, they build authentic design relationships that honor client vision while delivering work that resonates deeply with audiences.
Dear Client
Client designer relationship boundaries define the foundation of meaningful creative work. At Visual Brain Gravity, we've learned that honest conversations about when to pause, rethink, or realign projects preserve the integrity both parties believe in. These boundaries aren't barriers—they're the framework for respectful collaboration.
How to Create Logos That Last
Timeless logo design separates lasting brands from forgotten ones. While trendy logos capture attention briefly, timeless logo design builds recognition that strengthens over decades. The difference lies in choosing clarity over fashion.
In the corporate world, there’s this unspoken rule that enthusiasm should be hidden
Corporate enthusiasm in design faces an unspoken barrier in professional settings. When designers experience genuine excitement about exceptional work, the business world often responds with measured neutrality. This emotional disconnect reveals how corporate enthusiasm gets systematically suppressed in creative partnerships.
Every Comment Can Be Positive – How to Give Constructive Feedback to Designers
Constructive feedback for designers separates effective critique from harmful criticism. The difference lies not in what you say, but how you deliver it with clarity and empathy. When constructive feedback for designers focuses on empowerment rather than judgment, every comment becomes a tool for creative growth.
Have you ever tipped a designer?
Designer tipping culture exposes a fundamental disconnect between creative value and compensation in our industry. While we tip service workers regularly, designers rarely receive extra appreciation for going above and beyond contracted work.
There Is Only One Right Way to Publicly Commission Design
Public design procurement often fails both designers and clients through flawed competitive processes. The current system of unpaid design competitions undermines professional standards while delivering poor outcomes for public projects. A transparent, ethical approach benefits everyone involved.
To all the misfits who jumped to freelancing
Freelance design struggles define every creative who's chosen independence over security. We've all been there—broke, burned out, ghosted by clients, yet still turning down work that doesn't meet our standards.
Discipline vs. Talent in Design
Discipline vs talent design debates often miss the core truth about creative work. While talent opens doors, discipline keeps designers moving forward when motivation fails. This fundamental tension shapes every designer's career trajectory.
When was the last time you went on a date?
Design kills mood when individual elements work against each other instead of creating harmony. Just like dating, business success requires marketing to get attention, strategy to target right, and branding to make them say yes—but design kills mood if these elements don't align properly.
The B.R.A.I.N. Model
Cognitive design process should mirror how our minds naturally work. At Visual Brain Gravity, we've developed the B.R.A.I.N. model—a human-centered approach that aligns creative problem-solving with our natural cognitive processes of understanding, creating, and refining.
Art is Provocation: Raising Questions, without Giving Answers
Art versus design philosophy exposes a fundamental divide in creative purpose and intention. While design focuses on solving client problems with clear solutions, art versus design philosophy demonstrates how art operates by raising complex questions without providing answers, creating space for multiple interpretations and personal reflection.
Self-Doubt in the Design Process – It Means You’re Halfway There
Self-doubt in design process often signals breakthrough moments rather than creative failure. When designers experience uncertainty about their choices, they've typically moved beyond surface-level solutions into meaningful exploration. This critical thinking phase, though uncomfortable, represents genuine progress in the self-doubt in design process journey.
AI-Generated content should be in the public domain
AI generated content copyright presents a complex challenge as artificial intelligence creates work trained on copyrighted material without compensating original artists. This raises fundamental questions about whether machine-generated output can truly be owned when it derives from countless uncredited human creations.
WRWD Concept: Write, Read, Walk, and Draw Daily
Daily creative habits form the foundation of meaningful design work in our distraction-filled world. The WRWD concept—Write, Read, Walk, and Draw—offers a practical framework for designers seeking consistency. These daily creative habits create sustainable routines that fuel both personal growth and professional development.
The Importance of Emotional Intelligence
Emotional intelligence in design will separate human creativity from machine automation as AI rapidly transforms our industry. While technical skills face replacement, the ability to understand and respond to human emotions remains uniquely ours. Emotional intelligence becomes the cornerstone of meaningful design work.
Both love and design require deep engagement
Design requires deep engagement that goes far beyond surface-level observation or academic theory. Just as love cannot be fully understood without being experienced, great design reveals its true power only through direct interaction, use, and personal connection.
Žakelj
Cultural context in design often begins with the most personal element - our names. When your surname translates to "sack" and appears in countless proverbs, it becomes a lens through which cultural context in design takes on deeper meaning.
Ai killed the lorem ipsum
AI generated content has fundamentally altered how designers approach placeholder text and creative workflows. Where lorem ipsum once provided neutral space for design exploration, AI generated content now fills layouts with seemingly meaningful text that may actually diminish our focus on pure design principles.
The highest award for a designer: finished work, payment, and client bragging
Designer career milestones often get confused with industry accolades and exhibition features. The most meaningful designer career milestones actually happen in the everyday rhythm of professional practice - when projects reach completion, invoices get paid promptly, and clients become enthusiastic advocates for your work.
We always see ourselves a littl e better before we look in the mirror.
Brand self-reflection is like looking in the mirror after singing in the shower—reality often differs from our imagination. Just as we sound better in our heads than we do out loud, brands often perceive themselves differently than their audience does. The question isn't whether you need brand self-reflection, but when you'll make time for it.
Sometimes we all need a little push
Brand launch preparation requires more than enthusiasm and funding. Starting a brand without proper preparation often leads to wasted opportunities and damaged first impressions that can't be recovered.
Should designers code?
Designers learning to code often ask if it's worth the effort. The answer goes deeper than just programming—it's about expanding your creative toolkit to communicate effectively with every collaborator on your projects.
What are you buying with a designer?
Designer intuition in branding represents more than technical expertise—it's a cultivated sense that emerges from years of visual storytelling. This designer intuition in branding combines personal ethics with professional experience to create meaningful brand connections.
Deadlines
Design project deadlines create the essential framework that transforms ideas into finished work. Without them, creative projects either never begin or spiral into endless perfectionism. Yet the most successful design outcomes often emerge when teams recognize that some design project deadlines need flexibility to achieve true quality.
Redesign
Brand redesign challenges represent some of the most demanding work in design practice. Unlike starting from scratch, redesign requires balancing existing brand equity with necessary evolution. These brand redesign challenges intensify when strategic factors like new markets, competition, and media adaptation converge simultaneously.
Black and white
Black and white design testing strips away visual distractions to reveal the core strength of any creative work. This fundamental approach shifts focus from decorative elements to structural clarity, proving that strong design must work without color before it can succeed with it.
Is it sexy?
Sexy design philosophy reframes how we evaluate creative work beyond surface aesthetics. When designers ask "Is it sexy?" about their branding projects, they're probing deeper questions about desirability, emotional impact, and lasting appeal that sexy design philosophy demands.
Process
Design process methodology forms the backbone of successful creative work, yet many designers abandon it under pressure. Without a structured approach, even the most talented designers risk missing the true potential of their projects and failing their clients.
Passion
Design dedication over passion represents a fundamental shift in how we approach creative work. While the industry celebrates emotional attachment to projects, true craft demands rational control and client-focused commitment. Design dedication over passion enables designers to serve clients effectively rather than indulging personal feelings.
It is not ok to fail
Brand failure prevention requires brutal honesty before you start. Most designers and entrepreneurs rush into projects without proper preparation, believing that passion alone will carry them through. The reality is that preventing brand failure demands careful planning, trusted feedback, and realistic assessment of your capabilities.
12 Proverbs
Design principles proverbs offer timeless guidance for creative professionals navigating the tension between innovation and tradition. These twelve commandments explore how ancient wisdom applies to modern design work, revealing when to break rules and when design principles proverbs should guide our creative decisions.
What is a good design
Good design principles often sound perfect in theory but fall short in practice. Most definitions we encounter are motivational rather than actionable, leaving designers without clear guidance for real-world projects.
The Why
Why before what in branding represents the fundamental challenge every designer must solve. Most brands focus on what they do and how they do it, but the real power lies in understanding why before what in branding exists at all. This distinction becomes the foundation for authentic brand strategy.
I’ve seen inspiration exploding to space
Creative inspiration strikes unexpectedly, arriving precisely when we stop hunting for it. After scrolling endlessly through the internet and revisiting old books, designers often find that inspiration emerges during simple walks rather than forced searches.
Are we artists or designers?
Designers vs artists represent two fundamentally different approaches to creative work. While both involve creativity, the core distinction lies in purpose and constraints. Designers vs artists debate continues because we often conflate problem-solving with free expression.
Everything beautiful is analog
Analog design philosophy challenges our digital-first world by recognizing that authentic beauty emerges from physical, tangible experiences. While we consume endless digital content, the most meaningful design moments happen when we work with our hands, collaborate with craftsmen, and create products that exist in the real world.
Pitch
Design pitch problems plague the creative industry, turning strategic projects into gambling exercises. When clients seek ideas without investment in dialogue, both designer and client lose the opportunity for meaningful collaboration that drives exceptional outcomes.
Ethics
Design ethics sustainability represents the core responsibility every creative professional must embrace. When designers consider long-term effects on economy, environment, and society, they practice true design ethics sustainability that extends far beyond immediate visual impact.
Work For Free
Designers working for free remains a persistent problem in the creative industry. The expectation that design work should come without cost reflects a fundamental misunderstanding of professional creative services. This mindset not only devalues individual designers but undermines the entire profession's credibility.
Side projects
Side projects for designers serve as creative lifelines when client work becomes overwhelming or uninspiring. These personal ventures offer designers a pathway to explore new ideas, recycle abandoned concepts, and restore their creative energy. Side projects for designers function as both learning laboratories and motivation boosters during creative blocks.
Team 2 team
Team to team design represents the next evolution in business relationships, moving beyond the human-to-human model that dominated recent years. This shift toward T2T collaboration recognizes that modern design work is fundamentally about connecting entire teams rather than individual personalities.
Good design is for good clients
Good clients for designers are often misunderstood as simply those with big budgets. In reality, the best client relationships are built on mutual understanding and loyalty. At Visual Brain Gravity, we've learned that good clients for designers become friends who appreciate design's strategic value.
A healthy brand
Sustainable brand design has evolved beyond simple eco-claims and green marketing tactics. As sustainability becomes an overused buzzword in corporate communication, authentic sustainable brand design must focus on genuine impact rather than superficial messaging.
Excited?
Client excitement in branding projects is the ultimate litmus test for meaningful work. When clients share genuine enthusiasm for their brand story, the entire creative process transforms. But when you're the only one excited about the project, it's a clear signal you're working with the wrong people.
I take it personally
Branding perfection standards separate mediocre work from memorable impact. In today's communication-saturated world, the pursuit of flawless execution isn't optional—it's survival. When branding perfection standards slip, that internal voice of compromise never stops demanding better.
SELECTED INTERVIEWS AND LECTURES
Lecture Barcelona ADC*E
Fear in creativity often gets dismissed as weakness, yet it serves as one of design's most powerful catalysts. When designers embrace their fears instead of avoiding them, these anxieties transform into creative boundaries that fuel innovation. The relationship between fear in creativity and breakthrough solutions reveals itself most clearly when we stop running from constraints.
Radio prvi
Design philosophy in practice goes beyond theoretical frameworks to reveal the genuine thought processes behind creative decisions. When designers share their perspectives publicly, it offers rare insight into how design philosophy translates into tangible outcomes and professional success.
Intervju – zo
Designer identity crisis strikes when creative professionals struggle to define themselves beyond job titles. In a world of endless roles—art director, creative director, illustrator—finding clarity becomes essential. The journey from confusion to confident self-identification reveals deeper truths about designer identity crisis in modern practice.
Zakulisje podcast
Brand strategy timing is a critical decision that shapes business success. During a recent podcast appearance on Zakulisje, we explored the essential question of when entrepreneurs should begin developing their brand strategy timing approach.
Lecture, Tromsø
Design conference speaking often leads to extraordinary journeys that reshape how we view our creative practice. The invitation to speak at Tromsø's Design vs Music event offered more than just a platform—it provided a unique perspective on how design conference speaking connects global creative communities in the most unexpected locations.
Intervju Jana, 2017
Design responsibility ethics shape every creative decision we make as professionals. Beyond technical skill and aesthetic judgment, designers carry accountability both to their clients and to society at large. Design responsibility ethics demand we consider the broader impact of our visual communications.
Intervju MMmojstri
Slovenian design studio success stories offer valuable insights into creative leadership and business growth. This interview explores what drives performance in competitive design markets and how studios build recognition both locally and internationally.
Tedx
Fear in creative work is a constant companion that every designer must learn to navigate. Through the vulnerability of a TEDx stage, we discover that fear in creative work doesn't disappear with experience—it evolves. The real growth happens when we stop fighting our fears and start working alongside them.