Every designer has a special superpower: a feeling. Our feeling about branding and visual direction and the only way to get it is through experience. 

One of the longest debates out there. Are designers artists? Well, no, we are not.  Let me explain from a different perspective why not.

The combination is so basic that I don't consider it a color. It is more of a structural element or a form.

Should designers work for free? No., but why do you even ask?

Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.

Business design is shifting from human 2 human to team 2 team; this is becoming more and more important; team spirit produces more results than any individual effort. B2B

All too soon, most technical skills will be automated or heavily replaced by AI. We already use it daily, and it is rapidly integrating into nearly every aspect of our lives.

The design is more than beauty; this is what I use when I describe good branding that is easier to understand and has everything I want to say in it.